Harry and David pioneered fruit
gift basket giving by mail and ships more fruit gift baskets than all of the other
U.S. fruit basket companies combined. They have an unmatched business
gifting division with corporate branding and is the only one we could
find that is committed to business practices that are environmentally
responsible and sustainable.
Harry and David had its beginnings just
after the turn of the 20th Century by Samuel Rosenberg, father
of Harry and David. Samuel
was a successful hotel owner in Seattle, Washington, but his true
love was agriculture. In 1910 he traded the luxurious Hotel Sorrento
for 240 prime acres of pears in Southern Oregon's Rogue River Valley
and named them Bear Creek Orchards.
Sam passed away four years later in 1914,
and his two sons, Harry and David, took over the family orchard
business. The brothers
studied agriculture at Cornell University and Harry and David decided
early on to specialize in the Comice pear for which there was a
good export market to the grand hotels and restaurants of Europe.
The Rogue Valley proved even better suited to Comice pears than
its birthplace in France. Harry & David named their luxurious
pears "Royal Riviera" to set them apart from varieties
grown elsewhere. Throughout the Roaring 20's, the fame of Royal
Riviera pears spread, and business boomed.
Then came the Crash and Great Depression and Harry and David's
affluent market vanished. There was no question that the Royal
Riviera pears were unsurpassed in quality, but how would Harry
and David find new buyers?
Always innovating, the brothers came up with the idea of selling
their pears by mail. In 1934, they made their famous sales trips
to San Francisco and New York to visit the captains of industry
and pitch their Comice pears as ideal business gifts. Soon orders were
rolling in. It was the beginning of Harry and David as America's
premier direct marketer of fruit and gift baskets. They are one of
the nation's oldest catalog mail order companies. Innovation and bold marketing defined the company's early periods
of growth.
Harry and David Fruit of the Month Club
In 1938, Harry and David came up with the idea of the Fruit of the Month
Club, which allows customers to automatically send or receive fruit
gifts throughout the year. The Fruit of the Month gift has proven to be one of their most popular gifts and competitors have come up with versions of their own Fruit of the Month. The Tower of Treats, introduced in 1947,
is a fruit tower that provides holiday cheer to thousands of American families each year. These fruit towers
and other Harry and David innovations, like the fruit of the month club, have been widely imitated.
Today, Harry and David continue to grow and plan for the future
and develop new ways to capitalize on Harry & David's brands
and our reputation for unmatched quality and customer service.
Unique to Harry and David is the fact that they pack their own
edible fruit baskets and fruit gift towers, grow their own pears, make their
own chocolates, as well as make many of their own candies, cookies
and chocolates.
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